Owning a business is hard. Really hard. And while adding yet another dimension to your business's daily operations does not seem all that appealing, there are some really good reasons you should start a business blog. Like, yesterday.
Showcase Your Personality
You're awesome, so why not share that awesomeness with your clients? Allowing established and potential clients a glimpse into who you are makes you more human. You are no longer an unknown entity just looking to take their money but a real, live person.
Create and Promote a Personal Brand
How do you want people to view you as an individual and as a company? Do you want to be seen as authentic and personable? Or maybe knowledgeable and trustworthy? That is personal brand. When you think of Bill Gates, you probably think of him as an industry leader. An expert in his field.
A blog allows you to shape your own personal brand. And that leads us to the next reason for having a business blog.
Establish Your Authority
You want to become the go-to in your industry. That's a fantastic goal, but unless you're Bill Gates, you will need a business blog to establish your knowledge and expertise.
Update your blog regularly with commentary and tips related to your industry. Soon, people will flock to your blog (and your website) to learn from the best.
Rank Well on Search Engines
Forget everything you think you know about SEO, because ranking high on search engines is now all about quality, not quantity. There is no longer the need for keyword stuffing (hallelujah!) or link exchanges (can I get an amen?!).
Fresh, quality content will help you rise to the top of search engine rankings.
Finally, Increase the Number of Inbound Links to Your Site
A business blog can result in a 97% increase in inbound links to your website. Seriously. Consistently posting fresh, relevant content will encourage consumers to buy from you. Because you know your stuff and you're a genuine human being with an awesome personality.
Now that you know how important a blog is for your business's success, it would be irresponsible of you not to start one. So, what are you waiting for?